Entrupy: An AI tool to check whether the product is Real or Fake??

Written By: kinza.sabir
Last Updated On: December 28, 2023

Beware!! Artificial intelligence‘s advancements are going to tell you that whether the product you have just bought is genuine or counterfeit! AI tools can now detect the secondhand bought product’s authentication.

Entrupy, through their technology they are providing the services to ensure the authentication of the designers handbag and sneaker bought from the vintage resellers. This technology helps to ensure whether the person is spending on the original product or they are buying the imitate product at the cost of real product.

Entrupy is openly claiming that there tool can authenticate the product from different luxury brands such as Balenciaga, Burberry, Gucci, and Louis Vuitton. They are claiming the accuracy rate of 99.1% according to their website.

How to use Entrupy?

For the usage of this AI powered authentication tool, the user is required to take the photos from every possible angle of the product once their phone’s address is installed in Entrupy’s hardware device. The device consist of microscopic lens that can zoom in to identify product’s designer plaque and material. These photos are then cross checked with the authentic inventory using a specific AI algorithm and claims that it is original or fake which is 99.1% accurate.

The Entrupy can only authenticate only top brands as they are more prone to being fraudulent. This authentication technique is gaining more popularity because of its usage and many companies are showing interest to spend cash in this AI authenticator tool.